LONDON, September 4 /PRNewswire-FirstCall/ -- Ticketmaster
(NASDAQ:TKTM), the world's leading live entertainment ticketing and
marketing company, will be using its in vogue ticketing invention, Paperless
Ticket(TM) for the low time in Europe when Metallica launch their new
album Death Magnetic live at The O2 in London on September 15.
Ticketmaster is constantly looking at the use of new engineering in
monastic order to offer a more secure and safe ticketing experience for fans,
clients and artists. Paperless Ticket allows straightaway and guarantee access to
venues.
More than 15,000 people are expected to attend the case but tickets
will not exchange custody with this latest modern and batten down technology.
And, fans will non have to wait at box-offices to collect tickets.
Customers using a credit card/Visa debit lineup to leverage their tickets
will non be sent a ticket but volition be required to get in at the venue with
their credit card and photo identification. Their scorecard will then be swiped,
they testament be tending a receipt, and they will then be granted entry to the
event. The entire process is quick, fix and simple.
The Death Magnetic release party will go on sale to Fan Club and
Mission Metallica members only from September 1st. The event is promoted by
Stuart Galbraith for Kilimanjaro Live /AEG.
Chris Edmonds, Managing Director, aforesaid "The drive behind this
innovative ticketing technology is our continued desire to provide our
clients with new shipway to allow quick and secure ticketing systems for
their events. Paperless ticketing means no box-office aggregation queues for
these tickets with accounting entry being tending on the swipe of the credit rating card used
for the booking and photo ID checked by venue staff. This benefits both the
consumer and the venue by allowing secure, smooth and fast entry to
events."
Stuart Galbraith, Kilimanjaro CEO, aforementioned, "Metallica want to secure that
all the issue from this launch party to go directly to charity. They
also want the audience to be all Fan Club and Mission Metallica members. By
working closely with Ticketmaster and their Paperless Ticket technology we
can deliver the band's wishes and minimise the possibility of charitable
tickets being resold in the secondary market. Airline customers are now
very used to arriving at check-in with just a credit card as validation and
I believe that the Ticketmaster Paperless Ticket system heralds the launch
of a new phase in concert ticketing that will quickly be adopted by gig
goers in exactly the same way."
Additional information on Ticketmaster's Paperless Ticket can be seen
at:
http://www.prnewswire.
